Did you know that 95% of our food comes from soils? And that it takes up to 400 years to create one centimetre of soil, but at current rates of soil erosion we’re losing a millimetre every year?
Healthy soils – with their rich blend of organisms, minerals and organic components – make for healthy food. Yet until relatively recently, we’ve treated soils as no more than a substrate for our crops: somewhere to anchor their roots.
It’s been a short-sighted approach. Worldwide, more than one-third of our soils are degraded; after years of being managed unsustainably, they’re losing fertility and yielding nutrient-deficient crops. Over the last 70 years, says the FAO, there’s been a significant reduction in the levels of vitamins and minerals measurable in food. Consequently, FAO estimates that 2 billion people now suffer from a lack of micronutrients, because their soil lacks appropriate micronutrients too.
FAO’s World Soil Day – marked every year on December 5 – seeks to raise awareness of soils: why it’s important to keep them healthy and what we can do to improve them.
The FAO estimates that if we were to manage soils more sustainably, global production of food could rise 58%. That’s an interesting point to consider in the context of UN estimates that suggest a 60% increase in agricultural production is needed to meet the global food demand in 2050.
For World Soil Day 2022, the campaign is “Soils: where food begins”. It focuses on the importance of maintaining healthy ecosystems and human well-being by addressing the growing challenges in soil management and maintenance of soil health.
It’s a campaign to which FertiGlobal is firmly committed. From the company’s inception, soil health has always been at the top of the pyramid. We’ve built a product portfolio, based on innovative grower tools such as EnNuVi – the LIFE-awarded biostimulant technology – that recognise the sanctity of the soil and allow farmers to start rebuilding soil health.
Our dedicated Crop Management Programmes, deploying FertiGlobal products, allow farmers to manage their crops in a more environmentally friendly fashion, reducing usage of the pesticides and other products that can so comprehensively deplete soil biodiversity.
Soil is a precious resource. It does a lot for us. Let’s give it the attention it deserves, and the care it needs. Let’s be responsible about how we use it and what we ask of it.
We know we’re not the only company in agriculture grappling with the challenges of 21st century food production, but we’re confident that our breakthrough technologies provide farmers with some of the best ways to tackle those issues: climate change, soil health and meeting the demand for more food.
And we’re not alone in thinking this: the European Union has selected FertiGlobal and its crop nutrition portfolio as a beneficiary of its LIFE funding programme. Created in 1992, LIFE is the EU’s initiative to support projects and technologies that benefit the environment and address climate issues.
Why fund FertiGlobal?
It’s our approach to agriculture that marks us out. Specifically, how we defined that approach. Early on, we decided that our research should focus on valid alternatives to the traditional use of pesticides.
Our starting position was the evidence that intensive crop nutrition gives crops the best protection against all kinds of harm: pests, diseases, abiotic stress. To that, we added our new Crop Management Vision: that crop management needs a long-term view and a holistic methodology.
The introduction of EnNuVi
Our worldwide patented biostimulant technology was recognised by the LIFE programme for its ability to trigger and control plants’ defence and resistance systems. An acronym of Enhance, Nurture, Vitalize, EnNuVi solutions work by providing all the nutrients the plant needs to grow, leaving it healthy, strong and capable of realising its yield potential. The combination of active polyphenols with selected natural ingredients that’s characteristic of all EnNuVi crop nutrition products can significantly reduce both pesticide use and water consumption.
What makes EnNuVi special?
The traditional model of crop nutrition revolves around the roots: that it’s the roots that matter. We don’t dispute that; we just say that a crop cannot live by root nutrition alone. Appropriate foliar nutrition is also essential if farmers are to ensure robust crop growth and high-level, high-quality yields. What’s more, by delivering effective foliar fertilisation in conjunction with an appropriate soil-based fertiliser programme, farmers can pursue our new Crop Management Vision with confidence.
Our vision? Sustainable agriculture
Reducing farming’s impact on the environment is a central tenet of FertiGlobal’s philosophy; that, and opening opportunities for farmers to deliver productive, high-yielding, high-quality outputs, whether that’s cereals, root crops, vegetables or fruit. Our advanced technologies, coupled with our dedicated technical services, help farmers pursue the Crop Management Vision while reducing pesticide volumes and their input costs.
It’s for this reason – our relentless focus on the environment, and a sustainable form of agriculture – that has seen our long-term vision rewarded by the EU. Our approach chimes with the EU’s Farm to Fork Strategy and its long-term ambition to slash pesticide use by 50% by 2030.
We’re proud of our LIFE recognition, not just because it confirms and vindicates our position on sustainable agriculture, but because it means we can bring that same LIFE philosophy to farmers and growers around the world.
FertiGlobal is a fertiliser company with a difference. We’re committed to providing the world’s farmers with crop nutrition solutions that help them to farm more sustainably, more responsibly and more productively.
But what is that difference all about? How do we define what makes Fertiglobal special? In this four-part blog, we’ll share with you the ‘four pillars of FertiGlobal’ – what makes us tick, and why our products are more than ‘just another’ set of crop nutrition solutions…
We’ll start with Commercial: how we tackle our business and why we’re good at what we do.
We value our team
Behind every great business there’s a great team. FertiGlobal is no exception. Our philosophy has always been about having ‘boots on the ground’. That’s why we recruit highly qualified specialists to work in key geographies around the world. It’s these people who work closely with our carefully chosen distributors, spending time with them to understand the local challenges and their place within the global perspective. Only by hearing – first-hand – suggestions from our partners and growers can we translate them into viable – and sometimes novel – crop nutrition solutions.
We prioritise growth
With good products comes good business. We stand by our efforts to develop crop nutrition solutions that are based on sound science – recognising the essential role of nutrients and biostimulants, applying a full understanding of crop biochemistry and physiology, and focusing on the plant’s natural defence mechanisms. The result? Advanced crop management programmes that protect yield and assure quality, inspiring trust and loyalty to support our own customers’ businesses and grower relationships.
We’ve built a smart and efficient global structure, where key figures around the world take responsibility for reacting to the challenges they find. We can answer every demand from the market, in quick time. This underpins our ambition: that FertiGlobal should be the ideal partner for every grower, every distributor – wherever they are in the world – in delivering a more sustainable agriculture.
Traceability means reliability
We’ve invested heavily in full-chain assurance. This means that every one of our crop nutrition solutions used on-farm by a FertiGlobal grower can be traced back, through every stage, to its raw materials. Our full confidence in our supply chain means full confidence for our growers and distributors in the provenance, quality and efficiency of every one of our products, wherever in the world it’s used.
Those are our Commercial values. Next time, we’ll look at how our marketing team supports our products to keep our distributors informed and our growers satisfied.
Nashiks Grapes is interested in FertiGlobal solutions
Pleased to meet with Mr Ganesh – who represents Nashiks Grapes, a grape export group in India.
After meeting with our Global Business Development Manager, Claus Brakemeier on his recent visit, Mr. Ganesh was impressed by our product range and got in touch to find out more about our EnNuVi technologies.