The FertiGlobal concept
It’s crop protection. Just different.
Will you farm differently in 2026? FertiGlobal’s set on providing farmers with the tools they need to successfully adopt a new approach to crop protection.
When you think of crop protection, you probably think of agrochemicals, right? That’s the traditional approach to crop protection: inputs which, when applied to the crop, build up a chemical shield to defend against attack from diseases and pests.
It’s a tried-and-tested method. And it allows farmers to produce reliable quantities of food at affordable prices. But could we do better?
Stress
Here’s the thing: amongst the world’s staple crops, we lose on average about 70% of crop productivity due to stress, whether abiotic or biotic. Most crops never reach even 20% of their true potential.
Yet because it’s not always obvious when a crop is stressed, many farmers don’t realise the scale of the problem. Thus hidden stress translates into hidden loss.
Rethinking crop protection
We reframed the problem and redefined the category: crop protection should be about supporting plants to cope with stress. We would develop products that could empower plants to defend themselves, through their own defence and resistance systems, without the reliance on pesticides.
Our approach to crop protection encompasses three elements:
- Nutrition, to provide energy
- Bioactivation, to prime and prepare the plant to cope adequately in a stress situation
- Biostimulation, to help the plant mobilise its anti-stress mechanism
It’s all about the nutrition
We believe in a crop protection that’s built on a sound understanding of crop nutrition. Intensive crop nutrition gives crops the best protection – against pests, against disease, against the stress arising from extremes of weather – to in turn ensure productive, high-yielding, high-quality output.
Wrap this all up in a long-term, holistic methodology and you have the Crop Management Vision that underpins our entire strategy.
Built on Technology
Bioactivation is the innovative heart of our programme. First introduced through our EnNuVi platform – an acronym of Enhance, Nurture, Vitalize – this combination of active polyphenols and selected natural ingredients is protected by patent and scientifically validated in ongoing trials and assessments.
Its primary effect we term the ‘stay-green’ effect. By keeping the plant green, we maximise photosynthesis and thus available energy. Not only does this ‘turbocharge’ the plant’s natural defence system, it also directly increases yield. Meanwhile, secondary effects include reduced pesticide volumes and decreased water consumption, thanks to the plant’s ability to better manage periods of stress.
Crop Management Programs (CMP)
Think of EnNuVi as the ‘engine’ for the rest of the CMP, towing a train comprising products drawn from our other technologies:
- Foliflo and Folimac for the all-important delivery of nutrition
- Folistim to provide the biostimulation that draws everything together.
Our team, both those in headquarters in Italy and in-country, use products drawn from each of our flagship technologies to compile specific, tailored CMPs for each crop. For example, a crop needing vegetative yield (lettuce, for example) will have a different nutritional and biostimulant requirement from that producing reproductive yield (fruit).
Every CMP is designed to help the plant manage stress more efficiently, allowing farmers to deliver the high-yielding, high-quality output from whatever crop they’re growing: cereals, vegetables, root crops, or fruit.
It’s a programme that puts equal focus on the environment as well as farmers’ investment in their crop. Taken together, that’s how we deliver a truly sustainable form of agriculture that’s fit for the challenges of the 21st century.
Throughout this year, we’ll regularly look more closely at how our different technologies perform in the field, with stories drawn from our team’s work around the world.
In the meantime, if you’d like to find out more about how Crop Management Programs could work on your farm or with your customers, do get in touch with one of our FertiGlobal Area Managers.
We’ll help you farm differently.
