Philippines focus
More than a jingle: beyond crop nutrition
Crop health is the heart of the FertiGlobal philosophy. Meet a plant’s basic needs – water, light, and not least nutrition – and the resulting healthy crop will not only bat away disease and pests but also repay the farmer’s care through wholesome yields.
Now, how about we apply the same thinking to farmers themselves?
That’s exactly what our team at FertiGlobal Philippines has done.
In the next blog, we’re going to uncover the not-so-little secret that is agricultural production in the Philippines. Think of agricultural production in South-East Asia and it will often be Indonesia that first springs to mind, but the Philippines myriad micro-climates and amazing crop diversity has created a nation of agricultural world records.
Before we open the covers of the Filipino agricultural story, let’s look more closely at that farmer health story. As we said, it’s not good enough just to focus on crop health: healthy farmers are also vital in creating healthy, productive and profitable working farms.
So full credit to FertiGlobal’s Team Philippines, who have created a unique farmer-focused customer initiative: the FertiGlobal Farmers Wellness Program.
Combining farmer wellness and stress relief (and adding a healthy pinch of brand engagement!) the team first created a ‘FertiGlobal Jingle’. Then they turned it into an interactive Zumba experience.
What’s Zumba, you might ask? Inspired by the Latin rhythms of rumba and a childhood fascination with Zorro, Colombian dancer Belo Pérez created the aerobic fitness method in 2001. It’s a total body workout, but more fun and engaging.
That’s exactly why Team Philippines adopted it: they wanted to characterise their meetings with a simple, impactful activity that encourages movement, positivity and community participation, all in pursuit of physical and mental well-being.
“It’s all about dancing, exercising and having fun before every gathering,” says one of the team. “Farmers have often been out doing long hours in the fields before they come to a technical meeting; Zumba increases energy and attentiveness, but also creates a new camaraderie and engagement.
“Of course, it’s also memorable. Being known as the ‘music and movement’ meetings certainly helps with strengthening brand recall!”
That’s where the jingle itself comes in. Music has a powerful ability to create memories and connect them with a time and place. Hear a favourite song on the radio and it’s guaranteed that it will prompt memories of time and place too.
So the team also incorporated product messages and FertiGlobal technologies into the jingle. It’s an innovative approach that has helped the team increase familiarity and understanding of FertiGlobal products – and not a PowerPoint presentation in sight.
“Every dance session becomes an opportunity for farmers to reinforce product knowledge while building a stronger emotional connection with the brand. The jingle’s intentionally choreographed to allow anyone to participate, irrespective of age or fitness level.
“It also shows how our relationship with our farmers matters, by extending it beyond mere crop productivity and into supporting their overall well-being and quality of life.”
One Rhythm. One Movement. One FertiGlobal community.
(Intro – Energetic, spoken)
KaTibay (Strong Farmer) make it play!
Today, you are the star of the harvest!
(Intro – Energetic Chant)
Verse 1
As soon as you wake up,
you’re already thinking of your harvest
Every day in the field,
it’s what you carry with you
With FertiGlobal, indeed (crop) Protected and strong
Guaranteed BioActivated, harvest is abundant
Turan! Semia! Nemes! Fortitudo and OK
Your crops are fully prepared to Fight on
KaTibay, (Strong Farmer) do a Jar Test First!
Not simply mixed, not casually mixed
Chorus
You hold the WIN! You hold the HARVEST!
With FertiGlobal, victory in higher yield harvest
Here with our team, you won’t be left behind
Until the final stage of planting
You hold the WIN! You hold the HARVEST!
Your farm is indeed Protected and strong (ProtekTibay), no defeat!
With our team, you have a genuine support
To become (crops) strong and fully prepared
Verse 2
Sweat on your forehead, but you keep going
You feel even more motivated by the beauty of your crops
With every turn you make, clearly outstanding product quality – it’s not
just average.
KaTibay, (Strong Farmer) do a Jar Test First!
Not simply mixed, not casually mixed
Once it’s in your hand, you know it’s Legit.
Chorus – Repeat
You hold the WIN! You hold the HARVEST!
With FertiGlobal, victory in higher yield harvest
Here with our team, you won’t be left behind
Until the final stage of planting
You hold the WIN! You hold the HARVEST!
Your farm is indeed Protected and strong (ProtekTibay), no defeat!
With our team, you have a genuine support
To become (crops) strong and fully prepared
Dance Break / Crowd Chant
Clap clap, proven strength!
Spin spin, all together!
Clap clap, Protected and strong (ProtekTibay)
KaTibay, bring it on!
Clap clap, you WIN in harvest!
We harvest together!
The fields shout across the whole nation
So KaTibay, (Strong Farmer) Trust us
Here at FertiGlobal, you are the winner!
Acting quickly and alertly
No more questions
You are the King of Harvest
Chorus – Repeat
You hold the WIN! You hold the HARVEST!
With FertiGlobal, victory in higher yield harvest
Here with our team, you won’t be left behind
Until the final stage of planting
You hold the WIN! You hold the HARVEST!
Your farm is indeed Protected and strong (ProtekTibay), no defeat!
With our team, you have a genuine support
To become (crops) strong and fully prepared
Outro
Ka000-Tibay, FertiGlobal is Proven!
From Luzon, Visayas, to Mindanao
Our farmers are now BioActivated
Join the first to discover it.
Join us for a guaranteed harvest
-ends-