four pillars of FertiGlobal
The FertiGlobal difference – part 3
What makes FertiGlobal different? It’s time we turned to the third instalment in our series, and this time we put our research and development capabilities under the microscope.
We talk a lot about R&D at FertiGlobal. But that’s because we’re not just a company with a focus on R&D – instead, it’s our whole raison d’etre. The entire FertiGlobal concept – the appropriate application of technology to bring about measurable changes in farm practices that benefit people and planet – relies on exemplary R&D.
Let’s look at what’s involved in the third pillar of FertiGlobal.
It’s what makes us tick
It’s a cliché to say it, but we can’t deny it: agriculture faces many challenges. For an industry that exists in some shape or form in every country of the world, it’s not surprising that some of those challenges will be specific to regions or individual nations. That said, the industry can’t shy away from the challenges that present at a global level.
And it’s these that motivate everyone at FertiGlobal. It would be arrogant to consider that we could solve them alone, but we’re determined to play our part: everybody at FertiGlobal is committed to the development of new technologies that can be applied in pursuit of those challenges.
Our advanced biostimulant and crop nutrition solutions are the result of in-depth studies carried out by an international team of scientists employed by FertiGlobal. We’ve invested huge sums in building and equipping a modern crop research centre here in Tuscany, with well-resourced laboratories developing proven crop solutions that can be produced at scale, at quality, in our dedicated production plants.
At every step of the way, development to distribution, our dedication to quality control plays out for the constant reassurance of our customers.
Inspiration drives innovation
At FertiGlobal, we think – and then we do. The inspiration gives rise to the innovation. In practical terms, that means creating an environment that can empower our teams to continue the flow of new ideas and fresh solutions that keeps FertiGlobal’s customers productive and competitive. Yes, we need innovative methods of combining plant nutrients and biostimulants, but they must be compatible with a sustainable, resource-use efficient form of agriculture.
Our innovations are especially focused on crop enhancement: nutritional and bioactivating approaches that improve plants’ physiological functions and strengthen their innate defence and immune systems to counter stress, whether biotic or abiotic.
Ability AND sustainability
Our ability to continue freely producing food – or feed, fibre and fuel – needn’t be compromised by the pursuit of sustainable farming.
But in a world where the impact of climate change is becoming more and more tangible, and the fragility and dysfunction of our food systems becomes more apparent, there’s never been a better time to rethink agriculture: let’s reimagine it by reducing its environmental impact, downsizing our water footprint, and slashing our greenhouse gas emissions.
That’s our vision. How we get there is why we exist: new bioactivating and crop nutrition solutions that can improve crop resilience and raise yields and productivity.
In the final part of our Four Pillars blog, we’ll turn to Understanding. Intrigued? You’ll have to wait.
