#foliarel Archives - FertiGlobal

May 27, 2024
Report from global tour

Why simple works

Africa was the focus of our last blog, when FertiGlobal’s Business Development Manager Claus Brakemeier explained how our partners are crucial to the success of our products. In this second part of our Africa focus, we’re taking a closer look at the products finding favour with Africa’s farmers.

How do you launch products in a country where the farmers, without exception, are unaware of the FertiGlobal brand and its speciality crop input portfolio?

In fact, it’s not just the FertiGlobal portfolio of which they have little awareness. Farmers in our three ‘market entry’ countries – Zambia, Zimbabwe and South Africa – have little awareness of any speciality products, because they’re not using them. Compared with Europe, or Latin America, there’s very little market penetration of this crop input category in southern Africa.

At first glance, that might appear to make any kind of market entry an uphill struggle. But that’s exactly why we’ve been very careful to select the right products to make the right introduction.

No matter where they are in the world, farmers are understandably cautious about the claims attached to novel products and new categories. As the saying goes, you only get one chance to make a first impression; in farming, that translates to ‘you only get one chance to make the right decision’.

A product’s failure ‘to do what it says on the tin’ not only destroys trust in a category, but also directly affects a grower’s bottom line. At best it’s an unrealised return on investment; at worse, a potentially serious loss of yield.

That’s why FertiGlobal evidences all its product claims with full trial data. Farmers need this vital reassurance to give them full confidence in the provenance and performance of every product they choose to use on their crops.

Many farmers in this region already recognise that their crops are falling short of their yield potential, and that crops have yet to reach European standards of productivity. In many ways they’re hampered, though, because distributors do not carry the specialist products, such as biostimulants, that European farmers are so enthusiastically adopting.

Growers will often admit themselves that there’s a need for better knowledge mobilisation, too. Their uncertainty about which products to use, and whether they’ll offer a good return on investment, further dissuades them from stepping outside their product comfort zone.

Against this background, we decided to keep things simple. That’s why we’re blazing a trail into this region with just four key products: Mantus, Dinamico, Colore and OK. Well-known, well-proven products, they have been the subject of repeated, extended, widespread trials in many different crops and countries. We know exactly what they can do.

Keeping it simple means using these four products to demonstrate the concept and potential of FertiGlobal’s Total Crop Management approach, with a well-structured knowledge transfer programme run in partnership with Bancella. These four products also provide farmers with a comprehensive use case on the region’s key crops: tobacco, still of major economic importance in this region, vegetables, wheat, soybeans, blueberries, citrus, peas and potatoes.

In addition to Bancella’s role in helping FertiGlobal to secure registrations across the region, I’ve also been impressed by the enthusiasm shown by local agronomists and pest control advisers (PCAs). Brian Hayes, a well-respected and renowned PCA working with tobacco growers in Zimbabwe, has reported very positive results from his early trials with Mantus, one of our EnNuVi-enabled products. Here, a single application of Mantus at 1l/ha led to great result in fighting off Cercospora (frogeye).

Elsewhere in Zimbabwe, farmer Keith Butler is trialling OK on non-irrigated soybeans. While the crop has been under water stress, Keith reported that the area treated with OK – from our Foliarel technology range – has seen a marked improvement in plant development. We’re awaiting the harvest analysis to assess whether the visual cues extend to yield improvement too.

I can’t wait to share some further results from this region as we make progress in communicating the benefits of FertiGlobal’s Total Crop Management programmes to local farmers and their advisers. After all, this is an area with huge agricultural potential: its farmers just need the right tools and sufficient knowledge to help them realise it, sustainably and efficiently.

Semia and Ok on Banana India
August 25, 2022
News from India

Semia and OK give satisfaction in growing banana

🍌 Are you ready for a potassium boost?

We are in the South of India, in the Country’s second largest banana market located in Tamil Nadu. Our local team has been following a field trial to test Semia formulation, powered by #EnNuVi technology and OK solution, powered by Foliarel.

These banana plants tell us a lot about the benefits of this powerful combination of active ingredients:

🌿 broad and greener leaves

💪 overall better plant health

📈 excellent growth

The farmers appreciated a significant decrease of infection of Sigatoka (banana leaf-spot disease) and a better resistance against abiotic stresses.

Agriculture of the future ➡️ here we come!

Semia and Ok on Banana India
Banana plant treated with Semia and Ok
Semia and Ok on Banana India
EnNuVi Semia and Foliarel Ok gave satisfaction in growing banana in India
Semia and Ok on Banana India
EnNuVi Semia and Foliarel Ok gave satisfaction in growing banana in India
July 22, 2021
News from Morocco

Citrus treated with Foliarel and Foliflo Technologies

🍊 Have a look at this vitamin-rich video shot in Morocco!

You will hear an interview to our partner Mr. Idriss about his experience with FertiGlobal’s Foliflo Greening and Foliarel QS technologies on citrus fruits and avocado fields near Kenitra.

Our partner was looking for an eco-friendly innovative solution to grow his beloved plants in the healthiest way.

This is why he has chosen FertiGlobal’s new generation fertilizing solutions, based on the complexation of bioactive polyphenols with plant nutrients.

The result has been mind-blowing since the first treatment:

👉 leaf deficiency has been overcome

👉 plant vigor has visibly strengthened

🌳 As you will hear, Mr. Idriss has found products easy to use and is very satisfied with their effectiveness!

November 18, 2020
FertiGlobal’s Technology

Foliarel Technology based on Boron

🟡 Boron is absolutely essential for the growth of plants!
This micronutrient is the element that most influences yield productivity.
Watch how Foliarel Technology can support the crop management.

🍂 When a plant is affected by Boron deficiency, the growth stops, flowering and fruiting are reduced, leaves are frail and yellowed.
↪️ This is where FertiGlobal’s ‘Foliarel QS’ technology comes in!
This water-soluble fertilizer is specifically used to treat Boron deficiencies.
The lack of this micronutrient is common both in sandy or clay soils and in highly humid grounds. Our Foliarel QS provides the correct amount of Boron to the soil, recreating the ideal conditions to support a healthy plant growth.
🌱🍇 This advanced fertilizer is particularly efficient with sugarbeets, cotton crops, olives, soybean and grapevine.
You can learn more on Foliarel and on many other technologies by FertiGlobal on our web site.
November 3, 2020
The voice from the field

Pakistan experience with Foliarel Technology

📣 Giving voice to FertiGlobal distributors from all over the world.
“I started my collaboration with FertiGlobal a decade ago when we launched FOLIAREL technology in Pakistan. Since then, the results achieved have always been excellent!
Thanks to extensive on-field research & development, FertiGlobal develops high quality, eco-friendly products that really make the difference in farming crops!
A whole new approach to agriculture aimed at improving profits making minimal use of standard protection methods – like pesticides and fungicides.
I can’t wait to extend our FertiGlobal product line-up and to make more and more Pakistani farmers happy, thanks to these advanced solutions!”
Zeeshan Zulfiqar
FertiGlobal Distributor
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