EnNuVi highlights role of speciality fertilisers in China
As the world’s largest consumer of agricultural fertiliser, ahead of India, the USA and Brazil, China is an important market for any company that’s concerned with changing farmers’ perceptions about fertiliser use and efficiency.
What better opportunity for FertiGlobal – under its ‘local’ name of SCL China – to sponsor one of China’s most high-profile conferences about fertiliser? Run by the China National Chemical Information Centre (CNCIC), a consulting, research and information unit servicing the chemical industry of China, the Global Specialty Fertiliser Convention has been an annual fixture for the last 16 years.
With objectives to promote and advance fertiliser industry development, and a special focus on innovation and speciality products, the event was held this year in Xi’an, capital of Shaanxi Province and the third most populous city in Western China.
There are more than 20,000 speciality fertiliser products registered in China, demonstrative of the importance attached to value-added fertilisers as China strives to improve its agricultural efficiency and productivity. CNCIC itself expects speciality fertiliser to account for more than a quarter of total sales in China by 2025.
FertiGlobal mirrored the convention’s focus on speciality products by focusing on EnNuVi, our unique approach to crop health and productivity.
EnNuVi stands for ENhancing, NUrturing, and VItalising crops – an approach we’ve adopted to enhance crop resistance to abiotic and biotic stresses at scale, in order to boost crop quality, productivity and soil health.
Combining bioactive polyphenols with select natural ingredients, EnNuVi has been developed to trigger and control plant natural defence and resistance mechanisms. Boosted thus, the crop is better able to defend and protect itself from stressors such as pathogens, droughts, high temperatures and floods.
But there’s two sides to the EnNuVi story. Not only does it deploy an optimal nutrition strategy, focusing on the entire plant lifecycle – our innovative Total Crop Management approach – it also benefits from an optimised formulation that enables a more efficient product delivery to the plant. Farmers not only save money and reduce environmental impact with this resource-efficient approach, EnNuVi also helps farmers adapt to farming with less recourse to conventional chemicals.
EnNuVi’s benefits have shown themselves in trials, where treated crops demonstrate a significant yield increase per hectare, for example in the raised sugar content of sugar beet.
China, alongside the European Union and United States, has already granted EnNuVi a patent for its technology – something that Sun Jin, CEO of SCL China, was keen to emphasise during his attendance at the event. Customers from across the country expressed their interest in the EnNuVi product range, ably informed by representative Zhenjunhua Liu who explained the sustainable development of the products and their potential applications across a variety of common crops in China.