{"id":11826,"date":"2026-01-15T15:21:41","date_gmt":"2026-01-15T15:21:41","guid":{"rendered":"https:\/\/www.fertiglobal.com\/?p=11826"},"modified":"2026-02-02T15:27:58","modified_gmt":"2026-02-02T15:27:58","slug":"its-crop-protection-just-different","status":"publish","type":"post","link":"https:\/\/www.fertiglobal.com\/pt-br\/2026\/01\/15\/its-crop-protection-just-different\/","title":{"rendered":"It’s crop protection. Just different."},"content":{"rendered":"
The FertiGlobal concept<\/h6>\n

It’s crop protection. Just different.<\/strong><\/h2>\n

Will you farm differently in 2026? FertiGlobal\u2019s set on providing farmers with the tools they need to successfully adopt a new approach to crop protection.<\/em><\/p>\n

When you think of crop protection, you probably think of agrochemicals, right? That\u2019s the traditional approach to crop protection: inputs which, when applied to the crop, build up a chemical shield to defend against attack from diseases and pests.<\/p>\n

It\u2019s a tried-and-tested method. And it allows farmers to produce reliable quantities of food at affordable prices. But could we do better?<\/p>\n

Stress<\/strong><\/p>\n

Here\u2019s the thing: amongst the world\u2019s staple crops, we lose on average about 70% of crop productivity due to stress, whether abiotic or biotic. Most crops never reach even 20% of their true potential.<\/p>\n

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Yet because it\u2019s not always obvious when a crop is stressed, many farmers don\u2019t realise the scale of the problem. Thus hidden stress translates into hidden loss.<\/p>\n

Rethinking crop protection<\/strong><\/p>\n

We reframed the problem and redefined the category: crop protection should be about supporting plants to cope with stress. We would develop products that could empower plants to defend themselves, through their own defence and resistance systems, without the reliance on pesticides.<\/p>\n

Our approach to crop protection encompasses three elements:<\/p>\n