{"id":11694,"date":"2025-09-16T15:02:04","date_gmt":"2025-09-16T15:02:04","guid":{"rendered":"https:\/\/www.fertiglobal.com\/?p=11694"},"modified":"2025-11-04T15:08:28","modified_gmt":"2025-11-04T15:08:28","slug":"upping-the-ante-in-latin-america","status":"publish","type":"post","link":"https:\/\/www.fertiglobal.com\/pt-br\/2025\/09\/16\/upping-the-ante-in-latin-america\/","title":{"rendered":"Upping the ante in Latin America"},"content":{"rendered":"
Trip report<\/h6>\n

Upping the ante in Latin America<\/strong><\/h2>\n

It\u2019s been six years since FertiGlobal took its first tentative steps into Latin America. We knew back then that the acquisition of Agrigento Fertilizantes would mark the beginning of something special\u2026and so it has proved to be, as Laura Galli \u2013 FertiGlobal\u2019s Global Marketing Director \u2013 discovered during her recent visit.<\/em><\/p>\n

We always banked on EnNuVi being the flagship Technology here. Brazilian farmers are well-informed and hungry for innovation \u2013 understandably, EnNuVi\u2019s bioactivating properties, demonstrated through sound science, captured their interest immediately.<\/p>\n

We\u2019ve said before how we found Brazilian farmers often as well informed as their counterparts in North America and Europe. And this year we used that enthusiasm and familiarity as a lever \u2013 hosting the first LATAM EnNuVi Ambassadors\u2019 Meeting.<\/p>\n

\"\"<\/p>\n

I don\u2019t use the term \u2018turning point\u2019 lightly \u2013 but that\u2019s exactly what this was, drawing on scientific and technical collaboration to deliver a clear and ambitious route through the topic of plant bioactivation.<\/p>\n

Bringing together 12 distinguished advisers and researchers from across the region \u2013 not just Brazil, but also Argentina, Chile, Peru and Paraguay \u2013 the two-day event was wide-ranging, taking in annual crops, vegetables, fruit trees, yerba mate, coffee and tea.<\/p>\n

 <\/p>\n

Global knowledge, local focus<\/strong><\/p>\n

Cerquilho, in Sao Paolo state, is FertiGlobal\u2019s powerhouse in Brazil. Here lies the plant, the lab and the office \u2013 the three essentials for our success. In keeping with our commitment to global quality and consistency, all manufacturing takes place at the Larderello plant in Italy \u2013 here in Brazil, the products are received inbound in IBCs, to be made up into EnNuVi Technology-based products for distribution.<\/p>\n

Lab work comprises quality control too, but also a sizeable R&D activity to provide for local needs. With the speed at which the Brazilian market is moving, coupled with the favourable regulatory environment \u2013 government policy is encouraging adoption of more sustainable methods and inputs \u2013 it\u2019s vital that we can keep up to speed with local developments and opportunities.<\/p>\n

Such examples were masterfully explained by Ricardo Wolfgramm, FertiGlobal Brasil marketing manager. Products like Strato, Assoluto, Camen, Veloce, Galle \u2013 each of these products has been developed by the FertiGlobal Brasil team to meet a need identified through local experience. Such is their suitability and applicability to local conditions that they are now rolling out into South and Central America too.<\/p>\n

\"\"<\/p>\n

But of course the plant and the lab \u2013 they\u2019re only as good as the products they turn out, which in turn are only as good as the results they yield. Our entire strategy in Brazil is about the farmer, so how do we reach the farmer? Through demonstration farms that allow us to explain what makes a product right for a given situation, its agronomic efficiency, and its comparison with conventional programmes. Total Crop Management, in action.<\/p>\n

 <\/p>\n

Coffee Colossus<\/strong><\/p>\n

If you didn\u2019t know already, Brazil is the world\u2019s largest producer of coffee. More than one-third of the world\u2019s coffee \u2013 around four million tonnes a year \u2013 is grown in Brazil. Arabica and Robusta, the two major coffee varieties, thrive in the Brazilian climate; its coffee is favoured for low acidity and its nutty, chocolatey taste.<\/p>\n

So, when visiting Brazil, where better to take a Global Marketing Director than coffee plantations?<\/p>\n

Nossa Senhora da Concei\u00e7\u00e3o e Progresso is well-known to FertiGlobal, being the location of a major ongoing trial with one of the world\u2019s most famous coffee brands. The operation uses FertiGlobal products on nearly a quarter of its planted area, the resultant coffee fully certified for sustainability, and remarkable for its autonomy: from product applications to harvest and processing, the whole sequence is automated.<\/p>\n

 <\/p>\n

\"\"<\/p>\n

Fazenda Jambeiro, in contrast, combines coffee production with dairy and poultry enterprises, but its claim to fame is longevity: some of its oldest plantations are 45 years old, producing sought-after beans that are regarded as amongst the highest quality on the market. Measured using the Specialty Coffee Association\u2019s \u2018cupping score\u2019 \u2013 an aggregation of 10 attributes \u2013 a figure of 80 or above qualifies the beans as \u2018specialty grade\u2019. Fazenda Jambeiro? Scores of 90, regarded as exceptional.<\/p>\n

\"\"<\/p>\n

 <\/p>\n

Sugarcane: more than sugar<\/strong><\/p>\n

It\u2019s not just coffee for which Brazil ranks top of the charts. The country also enjoys its status as the world\u2019s top producer and exporter of sugarcane. Yet it\u2019s not all about sugar: besides the many industrial uses for sugarcane, such as ethanol and bioplastics, Brazilians also take pride in using sugarcane juice to produce their national drink, cacha\u00e7a.<\/p>\n

Often described as \u2018rum\u2019s cousin\u2019, national production of cacha\u00e7a is around 1.3 billion litres a year \u2013 and just 1% of that is exported; Brazilians want to keep it to themselves! Nevertheless, in a bid to try to help the Global Marketing Director find the true \u2018essence\u2019 of Brazilian agriculture, the team laid on a visit to Escola Superior de Agricultura “Luiz de Queiroz”, in Piracicaba, to learn about the production of this famed spirit.<\/p>\n

It\u2019s one of nearly 1,300 cacha\u00e7a producers nationwide, together responsible for more than 7,000 different product registrations: cacha\u00e7a comes in many varieties, from the unaged \u2018white\u2019 to countless wood-aged specialities, some of which may lay in the barrel for up to 18 years.<\/p>\n

\"\" \"\"<\/p>\n

With such a multitude of tastes and flavour profiles, it\u2019s no wonder Brazilians have coined more than 2,000 words to describe it: everything from abre-cora\u00e7\u00e3o<\/em>\u00a0(heart-opener) and\u00a0\u00e1gua-benta<\/em>\u00a0(holy water) to\u00a0bafo-de-tigre<\/em>\u00a0(tiger breath) and\u00a0limpa-olho<\/em>\u00a0(eye-wash)!<\/p>\n

 <\/p>\n

After caipirinhas <\/em>all-round, the following day it was time to get down to more business with our EnNuVi Ambassadors. A short introduction from Gustavo Branco, CEO of FertiGlobal Brasil, set the scene for Claus Brakemeier, Business Development Manager, to explain more about the principles underpinning EnNuVi Technology.<\/p>\n

\"\" \"\"<\/p>\n

We were also pleased to host Professor Fabricio Rodrigues of Viscosa University, Prof Jorge Llontop and Prof Jo\u00e3o Ascari, who between them presented \u2013 to great interest \u2013 the scientific rationale behind EnNuVi and how it translates into real results in the field.<\/p>\n

\"\" \"\" \"\"<\/p>\n

In short, a terrific inaugural EnNuVi Ambassadors\u2019 Event. Not only could we demonstrate the positive effect of EnNuVi Technology on agricultural productivity and sustainability, but also benefit from an open exchange of experiences \u2013 the challenges, insights and lessons that they brought from their own agricultural contexts.<\/p>\n

Its legacy is a network of experts across LATAM committed to agricultural innovation, and a reaffirmation of FertiGlobal\u2019s leadership in developing sustainable solutions. It\u2019s something we hope to repeat in further regions.<\/p>\n

<\/h2>\n<\/div>","protected":false},"excerpt":{"rendered":"

Trip report Upping the ante in Latin America It\u2019s been six years since FertiGlobal took its first tentative steps into Latin America. We knew back then that the acquisition of Agrigento Fertilizantes would mark the beginning of something special\u2026and so it has proved to be, as Laura Galli \u2013 FertiGlobal\u2019s Global Marketing Director \u2013 discovered […]<\/p>\n","protected":false},"author":1,"featured_media":11722,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[72],"tags":[105,131,169,186,244,394,395],"yoast_head":"\nUpping the ante in Latin America - FertiGlobal<\/title>\n<meta name=\"description\" content=\"This year we used that enthusiasm and familiarity with EnNuVi as a lever \u2013 hosting the first LATAM EnNuVi Ambassadors\u2019 Meeting.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fertiglobal.com\/pt-br\/2025\/09\/16\/upping-the-ante-in-latin-america\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Upping the ante in Latin America - FertiGlobal\" \/>\n<meta property=\"og:description\" content=\"This year we used that enthusiasm and familiarity with EnNuVi as a lever \u2013 hosting the first LATAM EnNuVi Ambassadors\u2019 Meeting.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fertiglobal.com\/2025\/09\/16\/upping-the-ante-in-latin-america\/\" \/>\n<meta property=\"og:site_name\" content=\"FertiGlobal\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FertiGlobalinternational\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-16T15:02:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-04T15:08:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fertiglobal.com\/wp-content\/uploads\/2025\/11\/IMG_8896.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1560\" \/>\n\t<meta property=\"og:image:height\" content=\"1040\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"7 minutos\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.fertiglobal.com\/#website\",\"url\":\"https:\/\/www.fertiglobal.com\/\",\"name\":\"FertiGlobal\",\"description\":\"A new crop management concept\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.fertiglobal.com\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.fertiglobal.com\/2025\/09\/16\/upping-the-ante-in-latin-america\/#primaryimage\",\"inLanguage\":\"pt-BR\",\"url\":\"https:\/\/www.fertiglobal.com\/wp-content\/uploads\/2025\/11\/IMG_8896.jpg\",\"width\":1560,\"height\":1040},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.fertiglobal.com\/2025\/09\/16\/upping-the-ante-in-latin-america\/#webpage\",\"url\":\"https:\/\/www.fertiglobal.com\/2025\/09\/16\/upping-the-ante-in-latin-america\/\",\"name\":\"Upping the ante in Latin America - FertiGlobal\",\"isPartOf\":{\"@id\":\"https:\/\/www.fertiglobal.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.fertiglobal.com\/2025\/09\/16\/upping-the-ante-in-latin-america\/#primaryimage\"},\"datePublished\":\"2025-09-16T15:02:04+00:00\",\"dateModified\":\"2025-11-04T15:08:28+00:00\",\"author\":{\"@id\":\"https:\/\/www.fertiglobal.com\/#\/schema\/person\/8a797ee6ff44eba94b9c2e8f76e26ca3\"},\"description\":\"This year we used that enthusiasm and familiarity with EnNuVi as a lever \\u2013 hosting the first LATAM EnNuVi Ambassadors\\u2019 Meeting.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.fertiglobal.com\/2025\/09\/16\/upping-the-ante-in-latin-america\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.fertiglobal.com\/2025\/09\/16\/upping-the-ante-in-latin-america\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.fertiglobal.com\/2025\/09\/16\/upping-the-ante-in-latin-america\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.fertiglobal.com\/pt-br\/\",\"url\":\"https:\/\/www.fertiglobal.com\/pt-br\/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.fertiglobal.com\/2025\/09\/16\/upping-the-ante-in-latin-america\/\",\"url\":\"https:\/\/www.fertiglobal.com\/2025\/09\/16\/upping-the-ante-in-latin-america\/\",\"name\":\"Upping the ante in Latin America\"}}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.fertiglobal.com\/#\/schema\/person\/8a797ee6ff44eba94b9c2e8f76e26ca3\",\"name\":\"publifarm\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.fertiglobal.com\/#personlogo\",\"inLanguage\":\"pt-BR\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/842389ded3ecd7dfabe4becb3cf5340a?s=96&d=mm&r=g\",\"caption\":\"publifarm\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.fertiglobal.com\/pt-br\/wp-json\/wp\/v2\/posts\/11694"}],"collection":[{"href":"https:\/\/www.fertiglobal.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fertiglobal.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fertiglobal.com\/pt-br\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fertiglobal.com\/pt-br\/wp-json\/wp\/v2\/comments?post=11694"}],"version-history":[{"count":7,"href":"https:\/\/www.fertiglobal.com\/pt-br\/wp-json\/wp\/v2\/posts\/11694\/revisions"}],"predecessor-version":[{"id":11737,"href":"https:\/\/www.fertiglobal.com\/pt-br\/wp-json\/wp\/v2\/posts\/11694\/revisions\/11737"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fertiglobal.com\/pt-br\/wp-json\/wp\/v2\/media\/11722"}],"wp:attachment":[{"href":"https:\/\/www.fertiglobal.com\/pt-br\/wp-json\/wp\/v2\/media?parent=11694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fertiglobal.com\/pt-br\/wp-json\/wp\/v2\/categories?post=11694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fertiglobal.com\/pt-br\/wp-json\/wp\/v2\/tags?post=11694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}