{"id":11256,"date":"2024-10-28T09:50:33","date_gmt":"2024-10-28T09:50:33","guid":{"rendered":"https:\/\/www.fertiglobal.com\/?p=11256"},"modified":"2024-10-28T09:50:33","modified_gmt":"2024-10-28T09:50:33","slug":"the-apples-of-kashmir","status":"publish","type":"post","link":"https:\/\/www.fertiglobal.com\/pt-br\/2024\/10\/28\/the-apples-of-kashmir\/","title":{"rendered":"The Apples of Kashmir"},"content":{"rendered":"
Indian market<\/h6>\n

The Apples of Kashmir<\/strong><\/h2>\n

It\u2019s known as \u2018the fruit bowl of India\u2019 for good reason. Here in Jammu and Kashmir, in the northernmost region of the Indian subcontinent, horticulture contributes nearly 10 per cent to the state\u2019s GDP.<\/p>\n

Fertile soils combine with a variety of climate conditions to favour a diverse crop of fruits, vegetables, spices and flowers. Citrus, pomegranates, lychees, almonds, tulips, walnuts and even high-value saffron are the bounty of the region\u2019s farmers.<\/p>\n

But it\u2019s apples that are the undisputed leader, for it\u2019s here that more than 75% of India\u2019s apples are grown. Yet despite the crop\u2019s value, farmers are not without their challenges \u2013 disease, climate change and various economic hurdles among them.<\/p>\n

It\u2019s for this reason that FertiGlobal has chosen Kashmir for the launch of our Apple Crop Management Program (ACMP). We\u2019ve talked in previous articles<\/a> about how our \u2018boots on the ground\u2019 philosophy pays dividends: being out in the field regularly, seeing those end-user challenges first-hand, gives us our own reality check. And it\u2019s from these regular visits conducted by our Global Business Development Manager, Claus Brakemeier, that we\u2019ve come to appreciate the real appetite amongst Indian farmers for new technologies that can deliver better crop quality and production.<\/p>\n

\"\"<\/p>\n

\u201cFarmers want to understand how they can deploy new methods and techniques, particularly with regard to nutrition, to help them upscale productivity,\u201d says Dr Rajesh Kumar Sharma, FertiGlobal\u2019s Technical Manager in India.<\/p>\n

\u201cThey\u2019re looking for safer ways to manage their crop. The currently accepted crop management schedule is pesticide intensive, which not only poses environmental hazards but can also lower product quality,\u201d Dr Sharma points out.<\/p>\n

Farmers\u2019 reliance on crop inputs has been highlighted by the region\u2019s politicians, with one recently expressing concerns<\/a> over the sale of unapproved or even fake fertilisers and pesticides. Farmers using these have suffered crop losses and soil degradation.<\/p>\n

\"\"<\/p>\n

\u201cThe fact remains that India holds the world\u2019s second-largest area of apple production, yet is ranked fifth globally in productivity: 7.5Mt\/ha versus a world average of 15.5Mt\/ha,\u201d says Claus Brakemeier.<\/p>\n

\u201cIndia has fair scope to improve its apple productivity, given that the world\u2019s best figures are at 44Mt\/ha and 40.1Mt\/ha, for France and Italy respectively.<\/p>\n

\u201cThe secret lies in stress mitigation and stage-specific apple nutrition, with a focus on calcium and magnesium,\u201d he continues, \u201cand it\u2019s this that forms the basis of the Apple Crop Management Program.\u201d<\/p>\n

At the heart of ACMP lies EnNuVi Technology-based products such as Mantus and Cautha. These products embody EnNuVi\u2019s bioactivating Technology, with its unique ability to trigger and control crops\u2019 defence and resistance mechanisms.<\/p>\n

By turning on and off certain plant genes, EnNuVi Technlogy offers a robust stress mitigation strategy. Prevention being better than cure, crops treated in this manner are strong enough to defend themselves against pathogenic attack, removing or reducing the need for chemical intervention.<\/p>\n

The launch of the Apple Crop Management Plan follows earlier visits to the region by Mr Brakemeier, and the completion of a FertiGlobal-sponsored study, \u201c<\/strong>Biotic Stress Management under Agro Climatic conditions of North-Western Himalayas of Kashmir (India)\u201d, conducted by Sher-e Kashmir University of Agriculture, Science and Technology, Shalimar (Srinagar) (SKAUST-K).<\/p>\n

It builds directly on insights shared by Kashmir\u2019s apple growers as well as SCL Commercial India, which represents FertiGlobal in India. ACMP links FertiGlobal\u2019s research-based Technologies to the support that farmers need, as more than 300 progressive farmers and agri-input traders were told at an invitation-only event to mark the launch of ACMP.<\/p>\n

Delivering his inaugural speech, the Chief Guest Dr Nazir Ahmad Ganai (Honourable Vice Chancellor, SKAUST-K), welcomed the presence of FertiGlobal and Mr Brakemeier in the region. In particular, he called out the \u2018overwhelming impacts\u2019 of abiotic stresses on the growth and productivity of crops, noting that they in turn posed a threat of the biotic stresses of fungi, bacteria and viruses. Together, this combination could \u2018develop constraints to food security worldwide\u2019.<\/p>\n

Continuing, Dr Ganai expressed his delight at the partnership between SKAUST-K and FertiGlobal, hailing the exchange of ideas, discussions among experts, and the import of \u2018world-class technologies\u2019 that would help address the challenges and identify the opportunities in sustainable, quality apple production.<\/p>\n

Dr Rifat Bhat, SKAUST-K\u2019s Project Leader for the FertiGlobal partnership, shared her own experiences and observations of FertiGlobal Technologies in the research project. She explained how the concept of stress mitigation is holding up favourably in the field, producing consistent results. She also shared her opinion on how FertiGlobal products were influencing key metrics, including crop vigour and apple quality, notably colour, shape and size.<\/p>\n

\u201cThis was a unique event bringing together the scientific community, distribution partners, progressive farmers and, importantly, the local media that\u2019s key to knowledge transfer and mobilisation,\u201d concludes Dr Sharma.<\/p>\n

\u201cThe event emphasised the need for advanced nutrition technologies and how FertiGlobal, through combining scientific endeavour and commercial wisdom, is becoming a valued partner to Kashmir apple growers in their pursuit of improved apple crop productivity.\u201d<\/p>\n

\"\"
Dr. Rajesh Sharma (at the right side), together with mr. Tanveer, Country Manager SCL India (in the middle), and mr. Deepak, Sales Manager SCL India (at the left side)<\/em><\/figcaption><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"

Indian market The Apples of Kashmir It\u2019s known as \u2018the fruit bowl of India\u2019 for good reason. Here in Jammu and Kashmir, in the northernmost region of the Indian subcontinent, horticulture contributes nearly 10 per cent to the state\u2019s GDP. Fertile soils combine with a variety of climate conditions to favour a diverse crop of […]<\/p>\n","protected":false},"author":1,"featured_media":11260,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[72],"tags":[77,131,169,197,203,341,374,380],"yoast_head":"\nThe Apples of Kashmir - FertiGlobal<\/title>\n<meta name=\"description\" content=\"FertiGlobal has chosen Kashmir for the launch of Apple Crop Management Program (ACMP) because the region is ready for new technologies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fertiglobal.com\/pt-br\/2024\/10\/28\/the-apples-of-kashmir\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Apples of Kashmir - FertiGlobal\" \/>\n<meta property=\"og:description\" content=\"FertiGlobal has chosen Kashmir for the launch of Apple Crop Management Program (ACMP) because the region is ready for new technologies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fertiglobal.com\/2024\/10\/28\/the-apples-of-kashmir\/\" \/>\n<meta property=\"og:site_name\" content=\"FertiGlobal\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FertiGlobalinternational\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-28T09:50:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fertiglobal.com\/wp-content\/uploads\/2024\/10\/032-24-ACMP-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"847\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"5 minutos\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.fertiglobal.com\/#website\",\"url\":\"https:\/\/www.fertiglobal.com\/\",\"name\":\"FertiGlobal\",\"description\":\"A new crop management concept\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.fertiglobal.com\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.fertiglobal.com\/2024\/10\/28\/the-apples-of-kashmir\/#primaryimage\",\"inLanguage\":\"pt-BR\",\"url\":\"https:\/\/www.fertiglobal.com\/wp-content\/uploads\/2024\/10\/032-24-ACMP-2.jpg\",\"width\":1280,\"height\":847},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.fertiglobal.com\/2024\/10\/28\/the-apples-of-kashmir\/#webpage\",\"url\":\"https:\/\/www.fertiglobal.com\/2024\/10\/28\/the-apples-of-kashmir\/\",\"name\":\"The Apples of Kashmir - 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