{"id":10993,"date":"2023-10-01T06:52:28","date_gmt":"2023-10-01T06:52:28","guid":{"rendered":"https:\/\/www.fertiglobal.com\/?p=10993"},"modified":"2023-10-09T06:53:54","modified_gmt":"2023-10-09T06:53:54","slug":"international-coffee-day","status":"publish","type":"post","link":"https:\/\/www.fertiglobal.com\/pt-br\/2023\/10\/01\/international-coffee-day\/","title":{"rendered":"International Coffee Day"},"content":{"rendered":"
World days<\/h6>\n

International Coffee Day<\/h2>\n

If you\u2019re enjoying a cup of coffee while reading this post, you\u2019re likely to be in good company: coffee is the world\u2019s most popular drink, with an estimated two billion cups consumed every day.<\/p>\n

But for the farmers around the world who grow the plants that yield the coffee beans that are roast and ground to fill that cup of yours, coffee is more than just a commodity and a global market worth more than $90bn: it\u2019s their way of life. Helping them to improve the way they farm \u2013 boosting quality, improving yields, and providing better market access to realise more of the value of their crop \u2013 can help millions of smallholder farmers grow themselves out of poverty.<\/p>\n

That\u2019s just one of the reasons behind International Coffee Day, celebrated annually on October 1. Behind this day of awareness is the International Coffee Organization (ICO), which this year celebrates its 60th<\/sup> anniversary. It\u2019s the only intergovernmental organisation for coffee, bringing together exporting and importing governments, and representing an astonishing 93% of world coffee production, and 63% of consumption.<\/p>\n

International Coffee Day acts as a lightning rod to highlight the work of ICO throughout the year: focused on strengthening the coffee sector, it is particularly attuned to the importance of promoting sustainable expansion to benefit everyone within the value chain, from grower to consumer. Good practice in coffee production can make a significant contribution to the achievement of Sustainable Development Goals by generating income, creating employment opportunities and releasing families and even whole communities from poverty.<\/p>\n

What\u2019s remarkable about International Coffee Day is that it\u2019s pushing at an open door: consumers\u2019 interest in traceability and transparency is growing rapidly, and it\u2019s no coincidence that fair-trading initiatives \u2013 with special attention to product quality and origin \u2013 have proved successful in the coffee market. That\u2019s particularly important given its structure: coffee is usually exported from producer countries at a very early stage in its value chain, reducing opportunities to retain value.<\/p>\n

The inexorable demand for coffee from the world\u2019s consumers has had an impact on coffee\u2019s sustainability, too. Traditionally, coffee is grown as an \u2018understory\u2019 crop \u2013 grown in shade, under the canopy of trees in a forest. In pursuit of increased production, more aggressive systems have been adopted. Yet those traditional systems offer many benefits, not least in fighting climate change impacts: carbon capture, soil retention, and preservation of biodiversity being amongst the most important.<\/p>\n

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Unsurprisingly, given FertiGlobal\u2019s commitment to a more sustainable form of agriculture, coffee has been a focus crop for our research and development team. Our Total Crop Management approach is well-suited to coffee: by improving a plant\u2019s resilience to biotic and abiotic stresses, through appropriate nutrition and product selection, farmers can better mitigate the effects of climate change. Coffee is highly sensitive to even slight changes in temperature and rainfall. World Coffee Research, a non-profit research and development organisation, points out that a crop of coffee planted today will, over its 20-60 year lifespan, bear the brunt of climate change. One fifth of the world\u2019s coffee area may face up to 5 months of drought by 2050 (zero today), while 80% of the coffee area is likely to face maximum temperatures higher than 30\u00b0C. Coffee\u2019s optimum temperature range is 18-21\u00b0C.<\/p>\n

With this goal of resilience in mind, we\u2019re delighted to be working with one of the world\u2019s biggest names in coffee (sorry, we can\u2019t reveal who!) on a new development in Brazil. Ethics and sustainability are of the highest priority for this producer, but they\u2019re also focused on nothing less than the absolute cream of the crop when it comes to the quality of the beans they buy, selecting only from the top 1%.<\/p>\n

Already a year into the project, we\u2019ve collaborated with their agronomist team to establish a coffee-specific Total Crop Management programme. Initial work has seen innovative monitoring systems deployed to identify and combat plant stress, the aim being to maintain and increase bean yield and quality. More recently, the focus has widened to include disease monitoring \u2013 specifically, a system that can predict or anticipate the onset of coffee rust.<\/p>\n

Coffee rust, caused by the fungus Hemileia vastatrix, <\/em>is the world\u2019s most economically significant coffee disease. Once leaves are infected, they drop prematurely \u2013 depressing photosynthetic activity and weakening the tree. Because next year\u2019s berries are borne on the previous season\u2019s shoots, rust in one season influences the following season\u2019s yields. Nutritional status is associated with the plant\u2019s susceptibility to rust \u2013 hence the importance of a Total Crop Management approach \u2013 but further benefit will certainly be achieved from a system that can anticipate the development of the disease.<\/p>\n

You\u2019ve probably finished that cup of coffee by now. Go and pour yourself another one. But this time, savour it even more with the knowledge that FertiGlobal\u2019s working hard to see its commitment to sustainable agriculture manifested in the humble coffee bean \u2013 with far from humble effects for the growers who meet our daily demand.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

World days International Coffee Day If you\u2019re enjoying a cup of coffee while reading this post, you\u2019re likely to be in good company: coffee is the world\u2019s most popular drink, with an estimated two billion cups consumed every day. But for the farmers around the world who grow the plants that yield the coffee beans […]<\/p>\n","protected":false},"author":1,"featured_media":10994,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[72],"tags":[169,316,341,369],"yoast_head":"\nInternational Coffee Day - FertiGlobal<\/title>\n<meta name=\"description\" content=\"International Coffee Day is pushing at an open door. 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