{"id":11519,"date":"2025-05-31T15:00:01","date_gmt":"2025-05-31T15:00:01","guid":{"rendered":"https:\/\/www.fertiglobal.com\/?p=11519"},"modified":"2025-06-13T15:19:26","modified_gmt":"2025-06-13T15:19:26","slug":"down-mexico-way","status":"publish","type":"post","link":"https:\/\/www.fertiglobal.com\/es\/2025\/05\/31\/down-mexico-way\/","title":{"rendered":"Down Mexico Way"},"content":{"rendered":"
Mexico tour<\/h6>\n

Down Mexico Way<\/strong><\/h2>\n

Mexico. You\u2019re probably thinking about the unique food, characterful tequilas and the distinctive tunes of the Mariachi.<\/p>\n

But while FertiGlobal\u2019s Josefina Mackern enjoyed all these Mexican delights during her distributor support visit, it was the country\u2019s diverse and extensive agriculture that brought her there.<\/p>\n

As FertiGlobal\u2019s head of technical development for the LATAM region, Josefina says it\u2019s vital to get out in the country and \u2013 in typical FertiGlobal fashion \u2013 have \u2018boots on the ground\u2019.<\/p>\n

\u201cMexico is a nation with enormous agricultural potential,\u201d Josefina says. \u201cAgriculture is an important economic sector for the country, and many farmers display a strong eagerness to adopt new technologies.<\/p>\n

\u201cFor FertiGlobal, that attitude and interest make it an exciting market for innovation and growth.\u201d<\/p>\n

There\u2019s great diversity in Mexican agriculture. Crops are the most important sector, contributing around half of all agricultural output. Corn, sugar cane, wheat, barley, tomatoes, bananas, citrus, mangoes, soft fruits, and coffee are among the most widely grown crops, annual outputs being sufficient to make it a top five or top ten producer for many categories.<\/p>\n

For tomatoes and avocados, however, Mexico ranks as the world\u2019s largest exporter. Next time you\u2019re buying avocados at the grocery store or supermarket, check out where they were grown. There\u2019s a good chance they\u2019ll have been grown in Mexico.<\/p>\n

Josefina\u2019s two-week stay in Mexico first saw her supporting Koprimo, FertiGlobal\u2019s longest-standing client in Mexico. Active across multiple sectors in the Mexican economy, from agriculture to automotive, and construction to mining, the company\u2019s built an enviable reputation over its 45-year history \u2013 primarily for its socially responsible outlook.<\/p>\n

\u201cIt\u2019s no surprise that we saw them as an ideal partner for Mexico,\u201d explains Josefina. \u201cThey recognise the agricultural industry\u2019s responsibility to humans and the environment. FertiGlobal\u2019s philosophy, as encompassed by our Four Pillars and the constant pursuit of sustainable farming, is a perfect match.\u201d<\/p>\n

Top of the list was attending Expo Agroalimentaria Guanajuato, <\/strong>a four-day show attracting professionals in the agricultural formulation and crop protection industries. It was a marvellous opportunity to engage with a wide cross-section of Mexican agriculture, meeting potential clients and discussing how FertiGlobal\u2019s innovative technologies can provide the solution to many of their most intractable challenges.<\/p>\n

\"\" \"\"<\/p>\n

\u201cIt\u2019s the second time we\u2019ve participated in the Expo,\u201d notes Josefina, \u201cand it really gives the most valuable, accessible way of connecting with key industry players, while spending time with the knowledgeable and enthusiastic Koprimo team – H\u00e9ctor Ginez, V\u00edctor Hugo Rodulfo, and Julio C\u00e9sar Simiano.\u201d<\/p>\n

But valuable though these events are, there\u2019s nothing like getting out in the field to see how FertiGlobal products are performing on-farm. Hand-in-hand with this is the ever-important need to see how growers respond to the FertiGlobal philosophy, and providing technical and commercial support to our distributors.<\/p>\n

All this Josefina found with a trip to the San Quint\u00edn Valley. Located in Baja California, some 300km south of Tijuana, this is an area renowned for intensive agricultural production, growing everything from tomatoes, berries and cotton to cereals and vegetables.<\/p>\n

\"\" \"\"<\/p>\n

\"\"But intensive farming has taken its inevitable toll \u2013 growers report depleted soils, and it\u2019s recognised as an area on the \u2018front line\u2019 of climate change: altered rainfall patterns have increased the need for irrigation, leading to worries about groundwater depletion and desertification.<\/p>\n

\u201cFarmers are looking for products that can help them mitigate the effects of climate change on their crops, such as abiotic stress, while vitalizing plants with healthier and stronger growth, fighting disease without the need for harsh agrochemicals,\u201d explains Josefina.<\/p>\n

Mastranto is FertiGlobal\u2019s new distributor for the northwest coast in Mexico. They sell to farmers through La Yunta stores; Josefina spent her first day in San Quint\u00edn in a technical training session.<\/p>\n

\u201cMastranto received their first FertiGlobal products in December 2024, so we were very keen to prepare the team to understand their technical performance, how to deploy products to allow farmers to best solve their challenges, and to answer as many questions as possible.\u201d<\/p>\n

EnNuVi Technology has generated the most interest with Mastranto \u2013 Mantus, Laran and Lasa in particular \u2013 with FOLIFLO and FOLIMAC alongside, so Josefina\u2019s next step was to see how these would go into action with producers. Tomatoes and strawberries are the prime targets for Mastranto with these products.<\/p>\n

\u201cOf course, no visit to Mexico would be complete without a study of the nation\u2019s vineyards \u2013 it\u2019s great that so many of our products have strong use cases in grapes and vines,\u201d Josefina points out.<\/p>\n

\"\" \"\"<\/p>\n

\u201cThe San Qu\u00edntin Valley is one of Mexico\u2019s leading wine regions,\u201d she says, \u201cso it\u2019s very exciting that we have producers, such as Dubucano and La Cetto, who look at FertiGlobal\u2019s products and see solutions that could be right for them.\u201d<\/p>\n

Josefina says she\u2019s looking forward to growing FertiGlobal in Mexico with help from such supportive and enthusiastic distributors.<\/p>\n

\u201cWe\u2019re poised to develop and explore a vast sea of opportunities in this expansive country. I feel confident about how the FertiGlobal philosophy of Total Crop Management is understood and appreciated here, and excited by its potential with such a vibrant, significant agricultural producer.\u201d<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Mexico tour Down Mexico Way Mexico. You\u2019re probably thinking about the unique food, characterful tequilas and the distinctive tunes of the Mariachi. But while FertiGlobal\u2019s Josefina Mackern enjoyed all these Mexican delights during her distributor support visit, it was the country\u2019s diverse and extensive agriculture that brought her there. As FertiGlobal\u2019s head of technical development […]<\/p>\n","protected":false},"author":1,"featured_media":11526,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[81],"tags":[137,169,341,374,386,387],"yoast_head":"\nDown Mexico Way - FertiGlobal<\/title>\n<meta name=\"description\" content=\"Mexico is a nation with enormous agricultural potential, many farmers display a strong eagerness to adopt new technologies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fertiglobal.com\/es\/2025\/05\/31\/down-mexico-way\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Down Mexico Way - FertiGlobal\" \/>\n<meta property=\"og:description\" content=\"Mexico is a nation with enormous agricultural potential, many farmers display a strong eagerness to adopt new technologies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fertiglobal.com\/2025\/05\/31\/down-mexico-way\/\" \/>\n<meta property=\"og:site_name\" content=\"FertiGlobal\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FertiGlobalinternational\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-31T15:00:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-13T15:19:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fertiglobal.com\/wp-content\/uploads\/2025\/06\/Main-image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"489\" \/>\n\t<meta property=\"og:image:height\" content=\"351\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\">\n\t<meta name=\"twitter:data1\" content=\"6 minutos\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.fertiglobal.com\/#website\",\"url\":\"https:\/\/www.fertiglobal.com\/\",\"name\":\"FertiGlobal\",\"description\":\"A new crop management concept\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.fertiglobal.com\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.fertiglobal.com\/2025\/05\/31\/down-mexico-way\/#primaryimage\",\"inLanguage\":\"es\",\"url\":\"https:\/\/www.fertiglobal.com\/wp-content\/uploads\/2025\/06\/Main-image.jpg\",\"width\":489,\"height\":351},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.fertiglobal.com\/2025\/05\/31\/down-mexico-way\/#webpage\",\"url\":\"https:\/\/www.fertiglobal.com\/2025\/05\/31\/down-mexico-way\/\",\"name\":\"Down Mexico Way - 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