{"id":11162,"date":"2024-05-27T09:45:06","date_gmt":"2024-05-27T09:45:06","guid":{"rendered":"https:\/\/www.fertiglobal.com\/?p=11162"},"modified":"2024-06-04T09:45:44","modified_gmt":"2024-06-04T09:45:44","slug":"why-simple-works","status":"publish","type":"post","link":"https:\/\/www.fertiglobal.com\/es\/2024\/05\/27\/why-simple-works\/","title":{"rendered":"Why simple works"},"content":{"rendered":"
Report from global tour<\/h6>\n

Why simple works<\/strong><\/h2>\n

Africa was the focus of our last blog, when FertiGlobal\u2019s Business Development Manager Claus Brakemeier explained how our partners are crucial to the success of our products. In this second part of our Africa focus, we\u2019re taking a closer look at the products finding favour with Africa\u2019s farmers.<\/em><\/p>\n

How do you launch products in a country where the farmers, without exception, are unaware of the FertiGlobal brand and its speciality crop input portfolio?<\/p>\n

In fact, it\u2019s not just the FertiGlobal portfolio of which they have little awareness. Farmers in our three \u2018market entry\u2019 countries \u2013 Zambia, Zimbabwe and South Africa \u2013 have little awareness of any speciality products, because they\u2019re not using them. Compared with Europe, or Latin America, there\u2019s very little market penetration of this crop input category in southern Africa.<\/p>\n

At first glance, that might appear to make any kind of market entry an uphill struggle. But that\u2019s exactly why we\u2019ve been very careful to select the right products to make the right introduction.<\/p>\n

No matter where they are in the world, farmers are understandably cautious about the claims attached to novel products and new categories. As the saying goes, you only get one chance to make a first impression; in farming, that translates to \u2018you only get one chance to make the right decision\u2019.<\/p>\n

A product\u2019s failure \u2018to do what it says on the tin\u2019 not only destroys trust in a category, but also directly affects a grower\u2019s bottom line. At best it\u2019s an unrealised return on investment; at worse, a potentially serious loss of yield.<\/p>\n

That\u2019s why FertiGlobal evidences all its product claims with full trial data. Farmers need this vital reassurance to give them full confidence in the provenance and performance of every product they choose to use on their crops.<\/p>\n

Many farmers in this region already recognise that their crops are falling short of their yield potential, and that crops have yet to reach European standards of productivity. In many ways they\u2019re hampered, though, because distributors do not carry the specialist products, such as biostimulants, that European farmers are so enthusiastically adopting.<\/p>\n

Growers will often admit themselves that there\u2019s a need for better knowledge mobilisation, too. Their uncertainty about which products to use, and whether they\u2019ll offer a good return on investment, further dissuades them from stepping outside their product comfort zone.<\/p>\n

Against this background, we decided to keep things simple. That\u2019s why we\u2019re blazing a trail into this region with just four key products: Mantus, Dinamico, Colore and OK. Well-known, well-proven products, they have been the subject of repeated, extended, widespread trials in many different crops and countries. We know exactly what they can do.<\/p>\n

Keeping it simple means using these four products to demonstrate the concept and potential of FertiGlobal\u2019s Total Crop Management approach<\/a>, with a well-structured knowledge transfer programme run in partnership with Bancella<\/a>. These four products also provide farmers with a comprehensive use case on the region\u2019s key crops: tobacco, still of major economic importance in this region, vegetables, wheat, soybeans, blueberries, citrus, peas and potatoes.<\/p>\n

In addition to Bancella\u2019s role in helping FertiGlobal to secure registrations across the region, I\u2019ve also been impressed by the enthusiasm shown by local agronomists and pest control advisers (PCAs). Brian Hayes, a well-respected and renowned PCA working with tobacco growers in Zimbabwe, has reported very positive results from his early trials with Mantus, one of our EnNuVi-enabled products. Here, a single application of Mantus at 1l\/ha led to great result in fighting off Cercospora<\/em> (frogeye).<\/p>\n

Elsewhere in Zimbabwe, farmer Keith Butler is trialling OK on non-irrigated soybeans. While the crop has been under water stress, Keith reported that the area treated with OK \u2013 from our Foliarel technology range \u2013 has seen a marked improvement in plant development. We\u2019re awaiting the harvest analysis to assess whether the visual cues extend to yield improvement too.<\/p>\n

I can\u2019t wait to share some further results from this region as we make progress in communicating the benefits of FertiGlobal\u2019s Total Crop Management programmes to local farmers and their advisers. After all, this is an area with huge agricultural potential: its farmers just need the right tools and sufficient knowledge to help them realise it, sustainably and efficiently.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Report from global tour Why simple works Africa was the focus of our last blog, when FertiGlobal\u2019s Business Development Manager Claus Brakemeier explained how our partners are crucial to the success of our products. In this second part of our Africa focus, we\u2019re taking a closer look at the products finding favour with Africa\u2019s farmers. […]<\/p>\n","protected":false},"author":1,"featured_media":11136,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[81],"tags":[137,169,230,235,341,374],"yoast_head":"\nWhy simple works - FertiGlobal<\/title>\n<meta name=\"description\" content=\"In this second part of our Africa focus, we\u2019re taking a closer look at the products finding favour with Africa\u2019s farmers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fertiglobal.com\/es\/2024\/05\/27\/why-simple-works\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why simple works - FertiGlobal\" \/>\n<meta property=\"og:description\" content=\"In this second part of our Africa focus, we\u2019re taking a closer look at the products finding favour with Africa\u2019s farmers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fertiglobal.com\/2024\/05\/27\/why-simple-works\/\" \/>\n<meta property=\"og:site_name\" content=\"FertiGlobal\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FertiGlobalinternational\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-27T09:45:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-04T09:45:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fertiglobal.com\/wp-content\/uploads\/2024\/05\/Zimbabwe-blueberries-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\">\n\t<meta name=\"twitter:data1\" content=\"4 minutos\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.fertiglobal.com\/#website\",\"url\":\"https:\/\/www.fertiglobal.com\/\",\"name\":\"FertiGlobal\",\"description\":\"A new crop management concept\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.fertiglobal.com\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.fertiglobal.com\/2024\/05\/27\/why-simple-works\/#primaryimage\",\"inLanguage\":\"es\",\"url\":\"https:\/\/www.fertiglobal.com\/wp-content\/uploads\/2024\/05\/Zimbabwe-blueberries-2.jpg\",\"width\":1600,\"height\":1200,\"caption\":\"Blueberries field in Zimbabwe\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.fertiglobal.com\/2024\/05\/27\/why-simple-works\/#webpage\",\"url\":\"https:\/\/www.fertiglobal.com\/2024\/05\/27\/why-simple-works\/\",\"name\":\"Why simple works - 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